Here's what's lining my bookshelves (or lives on my iPad): " Here Comes Everybody: The Power of Organizing without Organizations ", Clay Shirky, 2008 " Tribes: We Need You to Lead Us ", Seth Godin, 2008 " Make Ideas Happen: Overcoming the Obstacles between Vision and Reality ", Scott Belsky, 2012 " Fans, Bloggers and Gamers: Exploring Participatory Culture ", Henry Jenkins, 2006 " Spreadable Media: Creating Value and Meaning in a Digital Culture ", Henry Jenkins and Sam Ford, 2013 " The Essential McLuhan ", Eric McLuhan, Frank Zingrone and Marshall McLuhan, 1996 " Blog: Understanding the Information Reformation that's Changing Your World ", Hugh Hewitt, 2005 " Socialnomics: How Social Media Transforms the Way We Live and Do Business ", Eric Qualman, 2012 " The Uses of Mass Communications: Current Perspectives on Gratifications Research ", Jay Blumler and Elihu Katz, 1975 (yes...I realize this is 40 years old, but worth the read) " 7 Measures of Success: What Remarkable Association Do That Others Don't ", ASAE, 2013 " Social Networking for Non-Profits: Increasing Engagement in a Mobile and Web 2.0 World ", Andy Steggles, 2010 " Is a Lurker Always Lurking?